Digital Marketing Director for Performance Growth

1 week ago


Hyderabad, Telangana, India GenY Medium Full time

About GenY Medium

GenY Medium is a national, independent digital marketing agency specializing in performance marketing & digital-creative solutions for enterprise brands and post-Series A startups. With a team of over 100 professionals, GenY has quickly established itself as a leading player in the industry by securing digital mandates from several iconic national/MNC brands.

About the Role: Digital Marketing Director

This leadership position within the performance marketing vertical will be responsible for the service delivery and growth of clients engaged with GenY for performance marketing. Key responsibilities include driving paid media campaigns for lead generation and e-commerce clients, creating strong digital media recommendations, developing and executing KPI-driven media plans, and setting up, analyzing, and optimizing campaigns to maximize performance.

Key Responsibilities:

  • Develop and execute complex, KPI-driven media plans
  • Setup, analyze, and optimize campaigns to maximize performance
  • Work with cross-functional teams (Creative, Tech, Client servicing) to manage processes
  • Design and document analytics tracking specifications for various digital channels
  • Track, prioritize, and manage analytics implementation initiatives across teams
  • Manage the testing, QA, QC, and debugging of analytical/tagging code
  • Train, monitor, mentor, and upskill the Paid Media team and manage career growth paths

Requirements:

  • Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
  • 5+ years of experience within performance marketing
  • Strong quantitative, analytical, and mathematical skills
  • Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
  • Understanding of media concepts and terms, creative and budget requirements
  • Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel
  • Knowledge to confidently and accurately implement tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer
  • High level of understanding around the Google Analytics console and advanced code requirements and configuration

About the Salary:

The estimated annual salary for this position is between $120,000 - $180,000 depending on location and experience.



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