Performance Media Lead

1 week ago


Hyderabad, Telangana, India GenY Medium Full time
About GenY Medium, We Are a Leader in Digital Marketing.

The successful candidate will have the following responsibilities:
  • Create and implement high-performance digital media plans for lead generation and e-commerce clients.
  • Develop and maintain relationships with cross-functional teams, including creative, technical, and client servicing teams.
  • Analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly.
  • Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
  • Provide training and guidance to the Paid Media team to enhance their skills and knowledge.
  • Mentor and support the career growth and development of team members.

Requirements:

  • Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and relevant experience.
  • 5+ years of experience in performance marketing.
  • Strong analytical and mathematical skills, with a deep understanding of digital media concepts.
  • Advanced knowledge of Microsoft Office and Google Suite, including PowerPoint, Word, and Excel.
  • Proficiency in implementing tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, and AppsFlyer.

Salary Range: $120,000 - $150,000 per year, based on location and experience. This is a fantastic opportunity for a highly skilled and motivated individual to join our team and contribute to our continued success.



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