Social Media Marketing Lead
22 hours ago
Job Summary:
Ratnam Solutions Private Limited is seeking a seasoned Social Media Marketing Lead to drive our brand's online presence and engagement. This role requires strategic thinking, creativity, and exceptional leadership skills to develop and execute comprehensive social media strategies.
About Us:
Ratnam Solutions Private Limited is a leading company in the industry, committed to delivering innovative solutions to our clients. We are now looking for a highly motivated and experienced professional to join our team as a Social Media Marketing Lead.
Responsibilities:
- Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
- Manage daily operations of social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.) to ensure consistent brand messaging and optimal community engagement.
- Implement social media content calendars aligned with business goals, product launches, and marketing campaigns.
- Monitor social media trends, the competitive landscape, and emerging platforms to ensure our strategies stay ahead of industry shifts.
- Apply SEO best practices to optimize social media content, ensuring increased visibility, reach, and organic search rankings.
- Create and manage paid social media advertising campaigns (SMM) to grow audience engagement, drive traffic, and achieve lead generation or sales targets.
- Collaborate with the SEO team to ensure alignment between social media, web content, and search optimization efforts.
- Analyze and report on key metrics (engagement, impressions, clicks, etc.) to measure the effectiveness of SEO and SMM efforts, continuously optimizing for better results.
- Lead the creation of high-quality, creative content for social media platforms, including graphics, videos, blogs, and interactive posts.
- Develop unique, engaging, and on-brand content that speaks to target audiences, encouraging interaction, sharing, and brand advocacy.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in social media management, digital marketing, and content creation, with at least 1-2 years in a managerial or leadership role.
- Expertise in social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.), social media management tools (Hootsuite, Buffer, Sprout Social, etc.), and analytics platforms (Google Analytics, Facebook Insights, etc.).
- Solid understanding of SEO principles and social media marketing (SMM), including paid campaigns and content optimization.
- Proven track record of increasing social media engagement, growing followers, and achieving measurable KPIs.
- Strong creative skills with experience in content creation, design, and brand building.
- Excellent written and verbal communication skills, with an eye for detail and an ability to tailor messages to various audiences.
- Leadership and team management experience, with the ability to inspire and guide a team to success.
- Ability to multitask and manage multiple projects in a fast-paced environment.
Compensation Package:
The salary for this position is estimated to be around ₹25,00,000 - ₹35,00,000 per annum, depending on experience and qualifications. In addition to a competitive salary, we offer a range of benefits, including medical insurance, retirement plans, and opportunities for growth and development.
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