Social Media Ad Lead

3 weeks ago


Hyderabad, Telangana, India Vsplash Techlabs Pvt Ltd Full time

Job Title: Digital Marketing Strategist

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We are seeking an experienced Digital Marketing Strategist to lead our customer's social ad campaigns, manage a team of 10-15 members, and develop strategies to drive engagement, brand visibility, and conversions across social media platforms. The ideal candidate should have extensive experience in Social media Platform & Paid Marketing in the US market.

Job Description

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This role involves developing and executing comprehensive social media ad campaigns to drive engagement, brand visibility, and conversions. You will leverage hashtag strategy to increase reach and engagement across social media platforms and collaborate closely with cross-functional teams to ensure consistent messaging and brand alignment across digital channels.

Key Responsibilities

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  • Develop and execute comprehensive social media ad campaigns to drive engagement, brand visibility, and conversions.">
  • Leverage hashtag strategy to increase reach and engagement across social media platforms.">
  • Manage and mentor a team of 10-15 members, setting clear performance goals, offering feedback, and fostering professional growth.">
  • Analyze campaign performance metrics, prepare detailed reports, and provide insights for ongoing optimization.">
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Requirements

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  • A minimum of 7+ years of experience in digital marketing, with the latest 5+ years in social ads and recent 2+ years handling campaigns for the US market.">
  • Proven experience in managing a team of 10+ members.">
  • Bachelor's/Master's degree in Marketing, Business, Digital Media, Mass Communication, Journalism or a related field preferred.">
  • Expertise in social media ad platforms (e.g., Facebook Ads Manager, Instagram Ads, Google Ad Manager).">
  • Copywriting specialist.">
  • Proficient in hashtag strategy and content optimization.">
  • Proven leadership and team management skills, with experience in developing and managing high-performing teams.">
  • Data-driven mindset with working knowledge in ad analytics to interpret metrics and optimize campaigns.">
  • Up-to-date knowledge of digital marketing trends and US market-specific dynamics.">
  • Soft Skills: Excellent communication and interpersonal skills, strong leadership capabilities, and the ability to work effectively in a remote environment.">
  • Tech-Savvy: Proficient in digital collaboration tools (like Zoom, Slack, Google Workspace) and marketing tools.">
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Benefits

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As a Digital Marketing Strategist at Vsplash Techlabs Pvt Ltd, you will receive a competitive salary package and enjoy a remote work flexibility and exposure to the US market.


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