Brand Management Director
2 days ago
About GenY Medium
We are a national, independent digital marketing agency with a focus on performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
Company Overview
We are a 100+ strong team with a proven track record of winning digital mandates of several iconic national/MNC brands.
Job Description:
We are seeking a highly experienced Brand Management Director to lead our social media and branding service delivery. This role involves managing client relationships & retention, overseeing branding strategies, and driving impactful social media campaigns.
Responsibilities:
- Client Retention & Relationship Management: Build and maintain strong partnerships with clients, understanding their brand goals and objectives to provide tailored strategies and solutions.
- Client Revenue & Growth: Take ownership of client revenue, invoicing and collections.
- Strategic Development: Create and implement comprehensive social media and branding strategies that align with clients' business goals and target audiences.
- Campaign Oversight: Lead the planning, execution, and monitoring of social media campaigns, ensuring that all content is consistent with brand messaging and identity.
- Team Leadership: Mentor and guide a team of account managers and executives fostering collaboration and encouraging innovative ideas.
- Cross Functional Relationship: Maintain and foster cross functional relationships with delivery teams to improve the quality of output.
- Budget Management: Oversee project budgets, ensuring that all initiatives are delivered on time and within financial parameters.
- Market Research: Stay informed about industry trends, competitor activities, and emerging social media platforms to keep clients at the forefront of their markets.
Estimated Salary: ₹1800000 per annum based on qualifications and experience.
Requirements:
- Education Qualification: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Work Experience: 5+ years of experience in account management, social media, or branding, preferably in an agency setting.
- Skills: Excellent leadership skills and lead by example management style, strong analytical skills with the ability to interpret data and drive strategic decisions, excellent communication, presentation, and interpersonal skills.
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