Director of Performance Marketing
6 hours ago
About GenY Medium:
GenY Medium is a national, independent digital marketing agency that provides performance marketing & digital-creative solutions to enterprise brands and post-Series A startups. With over 100 team members, we have won the digital mandates of several iconic national/MNC brands. Learn more about our company here.
About the Job:
This leadership role within the performance marketing vertical involves overseeing service delivery and growth for our clients engaged with us for performance marketing. You will drive planning, execution, and monitoring of paid media campaigns for lead generation and e-commerce clients. Create and execute strong digital media recommendations with supporting validation
- Develop and execute complex, KPI driven media plans
- Set up, analyze, and optimize campaigns to maximize performance
- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
- Manage the testing, QA, QC, and debugging of analytical/tagging code
- Collaborate with business partners to ensure all digital media is tagged and trackable so standard reports can be created and shared
- Train, monitor, mentor, and upskill the Paid Media team and manage career growth paths
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
- Take complete ownership of Media Plans and Projects to ensure timely and in-budget delivery
Skills Required:
- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
- 5+ years of experience within performance marketing
- Strong quantitative, analytical, and mathematical skills
- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
- Understanding of media concepts and terms, creative, and budget requirements
- Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel
- Familiarity with implementing tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer
- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
- Clear understanding on how to configure profiles and views, including goals, filters, and other Google Analytics functionality
- Excellent communication skills and ability to present ideas, verbally and in writing
The estimated salary for this position is between $80,000 - $120,000 per year, depending on experience and qualifications.
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