Digital Marketing Director
2 days ago
At GenY Medium, we're on a mission to deliver unparalleled performance marketing solutions to our clients. As an Associate Director-Performance Marketing, you'll be instrumental in driving the service delivery and growth of our clients engaged with us for performance marketing.
About the RoleThis leadership role within the performance marketing vertical demands exceptional planning, execution, and monitoring of paid media campaigns for lead generation and e-commerce clients. Your expertise will be invaluable in creating and executing strong digital media recommendations, developing complex KPI-driven media plans, and optimizing campaigns to maximize performance.
- Create data-driven digital media recommendations with supporting validation
- Develop and execute comprehensive media plans aligned with client goals
- Analyze and optimize campaigns to drive maximum ROI
- Collaborate with cross-functional teams to manage processes and ensure seamless execution
- Design and document analytics tracking specifications for various digital channels
- Manage the implementation of analytics initiatives across teams and serve as the primary contact for analytics/tracking requests
- Lead the testing, QA, QC, and debugging of analytical/tagging code
- Work closely with business partners to ensure all digital media is tagged and trackable for standard reporting
- Mentor and upskill the Paid Media team, focusing on career growth paths
- Produce clear and detailed client-facing reports to identify areas of opportunity for improved campaign performance
To succeed in this role, you'll need:
- Bachelor's degree in technology, information technology, marketing, business, or equivalent degree and related experience
- 5+ years of experience within performance marketing
- Strong quantitative, analytical, and mathematical skills
- Knowledge and passion for digital media, including SEM, display, analytics, programmatic, etc.
- Understanding of media concepts and terms, creative requirements, and budget management
- Advanced knowledge of Microsoft Office and Google Suite, particularly Excel
- Expertise in implementing tech setup for Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, and Apps Flyer
- High-level understanding of the Google Analytics console and advanced code requirements/configuration
- Excellent communication skills and ability to present ideas verbally and in writing
We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on your qualifications and experience. Additionally, you'll enjoy a comprehensive benefits package, including health insurance, retirement savings plan, and generous PTO.
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