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Tourism Marketing Professional

1 month ago

Thrissur, Kerala, India Vagjyothis Full time

Company Overview

Vagjyothis is a dynamic and innovative company dedicated to providing exceptional travel experiences.

Job Description

We are seeking a highly skilled Tourism Marketing Professional to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth and enhance brand visibility.

Key Responsibilities:

  1. Market Analysis: Conduct in-depth market research and competitor analysis to identify trends, preferences, and opportunities for growth in the tourism industry.
  2. Digital Marketing: Leverage various digital marketing channels, including social media, email marketing, content marketing, and SEO, to create engaging campaigns that attract and retain customers.
  3. Content Creation: Develop high-quality content for marketing campaigns, advertisements, website, and social media platforms to showcase our unique travel experiences.
  4. Campaign Management: Plan, execute, and monitor marketing campaigns from ideation to implementation, analyzing performance data to optimize strategies for maximum results.
  5. Partnerships and Collaborations: Establish and maintain strategic partnerships with travel agencies, influencers, and other stakeholders to expand our reach and drive sales.
  6. Customer Relationship Management: Foster strong relationships with existing and potential customers through effective communication and engagement strategies.
  7. Analytics and Reporting: Analyze marketing data and metrics to evaluate campaign effectiveness, identify areas for improvement, and make informed decisions.

Required Skills and Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or related field.
  • Experience: Proven experience in marketing, preferably in the tourism industry.
  • Skills: Strong understanding of digital marketing techniques and platforms, excellent communication and interpersonal skills, creative thinking, and problem-solving abilities.
  • Software Proficiency: Proficient in MS Office and marketing software/tools.
  • Passion for Travel: A keen interest in exploring new destinations and a passion for travel.

Estimated Salary: $60,000 - $80,000 per year, depending on experience.

Benefits: Comprehensive benefits package, including health insurance, retirement plan, and paid time off.

Others: Opportunity to work with a dynamic team, professional development, and a fun work environment.