Senior digital marketing team lead

1 month ago


Thrissur, India Apro IT Solutions Pvt Ltd Full time
We are seeking a highly motivated and experienced Senior Digital Marketing Team Lead to spearhead our digital marketing efforts. The ideal candidate will have a proven track record of managing marketing campaigns, leading teams, and driving results across multiple digital channels. This role is critical to shaping our marketing strategy, optimizing performance, and achieving business growth objectives. Key Responsibilities
· Develop and execute digital marketing strategies to achieve business objectives.
· Analyse market trends, competitors, and audience insights to identify opportunities.
· Lead and mentor the marketing team to ensure alignment with goals.
· Plan, implement, and optimize multi-channel campaigns (SEO, SEM, social media, email, content).
· Monitor performance using tools like Google Analytics and SEMrush, and provide actionable insights.
· Manage marketing budgets to maximize ROI and KPIs.
· Stay updated on trends, tools, and best practices to maintain a competitive edge.
Qualifications :
· At least 4 years in digital marketing, including 2+ years in leadership.
· Experience leading design teams or collaborating closely with creative professionals.
· Expertise in SEO, SEM, PPC, social media, and email marketing and content creation.
· Proficient in tools like Google Ads, Facebook Ads Manager, and Hub Spot , and creative platforms like Adobe Creative Suite.
· Advanced knowledge of analytics platforms (e.g., Google Analytics, Google Search Console, Microsoft Clarity etc).
· Strong communication, organizational, and leadership skills.
Education:
· Bachelor’s degree in Marketing, Business Administration, or a related field are preferred.
Other Qualifications:
· Certification in Google Ads, Facebook Blueprint, or other relevant programs is preferred and demonstrated ability to manage multiple projects and meet deadlines effectively.

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