Senior digital marketing team lead
1 month ago
· Develop and execute digital marketing strategies to achieve business objectives.
· Analyse market trends, competitors, and audience insights to identify opportunities.
· Lead and mentor the marketing team to ensure alignment with goals.
· Plan, implement, and optimize multi-channel campaigns (SEO, SEM, social media, email, content).
· Monitor performance using tools like Google Analytics and SEMrush, and provide actionable insights.
· Manage marketing budgets to maximize ROI and KPIs.
· Stay updated on trends, tools, and best practices to maintain a competitive edge.
Qualifications :
· At least 4 years in digital marketing, including 2+ years in leadership.
· Experience leading design teams or collaborating closely with creative professionals.
· Expertise in SEO, SEM, PPC, social media, and email marketing and content creation.
· Proficient in tools like Google Ads, Facebook Ads Manager, and Hub Spot , and creative platforms like Adobe Creative Suite.
· Advanced knowledge of analytics platforms (e.g., Google Analytics, Google Search Console, Microsoft Clarity etc).
· Strong communication, organizational, and leadership skills.
Education:
· Bachelor’s degree in Marketing, Business Administration, or a related field are preferred.
Other Qualifications:
· Certification in Google Ads, Facebook Blueprint, or other relevant programs is preferred and demonstrated ability to manage multiple projects and meet deadlines effectively.
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