Pet Care Growth Marketing Specialist

14 hours ago


Thrissur, Kerala, India sploot Full time

We are seeking a skilled and motivated Pet Care Growth Marketing Specialist to join our team at Sploot. As a key member of our marketing department, you will be responsible for driving growth initiatives that expand our app user base, engage our community, and increase monthly transactions.

About the Role

This is an exciting opportunity to work with a fast-growing pet care startup and make a real impact. You will gain hands-on experience in app marketing, community management, and event coordination, while working collaboratively with a supportive team.

Responsibilities
  • User Growth: Develop and execute strategies to grow our iOS and Android app user base. Implement creative campaigns, referral programs, and partnerships to drive app downloads. Analyze app performance metrics and optimize campaigns based on insights.
  • Monthly Transacting Users: Plan and run marketing campaigns to increase monthly active and transacting users. Collaborate with the product and operations teams to enhance user experience and conversion rates.
  • Expert and Event Management: Identify, onboard, and manage experts to deliver value to the Sploot community. Curate, list, and promote community events on the app, ensuring maximum participation and engagement.
  • Community Moderation and Engagement: Moderate discussions in the app's community groups to ensure a positive and helpful environment. Initiate and sustain engaging conversations to keep the community active and thriving. Respond to user queries and feedback in a timely manner.
  • Data Analysis and Reporting: Track and report on growth metrics, community engagement, and app performance. Present insights and actionable recommendations to improve outcomes.
Requirements

To be successful in this role, you should have:

  • Pursuing or completed a degree in Marketing, Business, Communications, or a related field.
  • Strong understanding of digital marketing and growth hacking strategies.
  • Excellent written and verbal communication skills.
  • Highly organized with strong project management skills.
  • Passion for pets, community building, and user engagement is a plus.
  • Familiarity with social media platforms, analytics tools, and basic graphic design is a bonus.
About Sploot

Sploot is a fast-growing pet care startup dedicated to redefining pet care and creating a thriving community for pet parents. We offer a collaborative and supportive work environment, opportunities for professional growth, and a competitive salary package.



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