Retail Business Strategist

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Manager

The role involves leading and managing all offline marketing activities for our retail business.

  • Develop and execute impactful marketing campaigns across traditional and on-ground channels to drive brand visibility, customer engagement, and footfall to stores.
Key Responsibilities:
  • Plan and implement in-store promotions, branding, signage, visual merchandising, and events to enhance customer experience.
  • Manage print, outdoor, radio, and other offline media campaigns to ensure consistent brand visibility.
  • Oversee local store marketing initiatives to drive footfall and sales.
  • Liaise with vendors, agencies, and creative partners for campaign execution.
  • Monitor competitor activities and market trends to design innovative campaigns.
  • Track ROI and effectiveness of campaigns, preparing performance reports and analytics for management.
  • Collaborate with the operations and sales teams to ensure smooth execution of promotions.
Required Skills & Qualifications:
  • Strong knowledge of offline marketing channels in the retail sector.
  • Excellent vendor management and negotiation skills.
  • Strong project management, planning, and execution ability.
  • Creative thinker with an eye for brand aesthetics and customer experience.
  • Strong analytical and reporting skills to track campaign performance.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • MBA/PGDM in Marketing or related field.
  • 6–10 years of experience in offline/retail marketing.
  • Proven track record of handling ATL/BTL activities in retail.
  • Experience in managing multi-location marketing campaigns preferred.

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