Strategic Brand Marketing Leader

5 days ago


Aurangabad, Maharashtra, India Talentiser Full time
Job Title: Strategic Brand Marketing Leader

Talentiser is seeking an experienced Brand Marketing Manager to lead our efforts in developing and enhancing our brand identity, driving impactful brand initiatives, and executing both ATL and BTL marketing strategies.

About Us

We are a leading B2C internet startup in quick commerce (Food & Vegetables), backed by multiple series of funding. Our team values creativity, innovation, and growth.

Key Responsibilities
  • Brand Initiatives: Develop and execute innovative brand campaigns that align with business objectives, create programs to enhance customer engagement and brand loyalty, and collaborate with cross-functional teams to launch brand activations and partnerships.
  • Brand Name - ATL and BTL: Plan and oversee Above-The-Line (ATL) marketing initiatives, including TV, radio, print, and outdoor advertising, to increase reach and visibility; design and execute Below-The-Line (BTL) campaigns, such as influencer marketing, in-store promotions, and experiential marketing, to drive customer engagement.
  • Track and Evaluate Performance: Track and evaluate the performance of ATL and BTL campaigns, using data-driven insights to refine strategies.
Qualifications and Skills:
  • Must-Have: Bachelor's degree in Marketing, Business, or a related field (MBA preferred); 5+ years of experience in brand management or marketing roles; strong knowledge of ATL and BTL marketing techniques and tools.
  • Preferred: Experience with data-driven marketing and consumer insights analysis, familiarity with creative processes, design tools, and digital marketing platforms.
What We Offer:
  • Competitive Salary: ₹1,200,000 - ₹1,800,000 per annum, depending on experience.
  • Comprehensive Benefits Package: Including health, wellness, and retirement plans.
  • Opportunities for Growth: Professional development opportunities and a dynamic, inclusive workplace culture.

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