Financial Services Marketing Manager

3 weeks ago


Aurangabad, Maharashtra, India Branch International Full time

Role Overview

We are seeking an experienced digital marketing professional to join our team as a Financial Services Marketing Manager. In this role, you will be responsible for developing and executing self-managed campaigns and A/B tests, with a strong ability to analyze and translate data into actionable business and consumer insights.

About the Role

The successful candidate will have a proven track record of managing a paid marketing budget of ₹10 crore or more for app-first digital brands. They will possess a comprehensive understanding of Google and Meta advertising strategies and be able to partner with cross-functional teams to drive growth and understand new campaigns to launch and plan.

Key Responsibilities

  • Develop and implement internal cohorts, systems and processes to scale in-house marketing operations without relying on agencies.
  • Create value propositions and strategic messaging frameworks for digital campaigns along with brand and other marketing team members.
  • Design and test multi-channel lifecycle and paid social media communication programs, including experiments to assess new channels and content.
  • Oversee the creation and direction of creative assets such as videos, digital content, and landing pages, and develop and execute go-to-market plans for new product launches.
  • Collaborate with head of marketing and cross-function leaders to establish and maintain a consistent optimized CAC driven campaigns.
  • Manage and achieve KPIs for paid marketing efforts within the India portfolio.

Requirements

  • 4-6 years of experience in performance and digital marketing, particularly with marketing agencies or app-first B2C brands.
  • Possess a deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL.
  • Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems.
  • Team-oriented with a natural ability to listen, articulate ideas, and ask pertinent questions in a startup environment.

What We Offer

  • A competitive salary of ₹80 lakh per annum.
  • A collaborative and flat company culture.
  • Remote first, with the option to work in-person occasionally.
  • Fully-paid Group Medical Insurance and Personal Accidental Insurance.
  • Unlimited paid time off including personal leave, bereavement leave, sick leave.
  • Fully paid parental leave - 6 months maternity leave and 3 months paternity leave.
  • Monthly WFH stipend alongside a one-time home office set-up budget.
  • $500 Annual professional development budget.
  • Discretionary trips to our offices across the globe, with global travel medical insurance.
  • Team meals and social events- Virtual and In-person.


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