Financial Services Marketing Manager
3 weeks ago
Role Overview
We are seeking an experienced digital marketing professional to join our team as a Financial Services Marketing Manager. In this role, you will be responsible for developing and executing self-managed campaigns and A/B tests, with a strong ability to analyze and translate data into actionable business and consumer insights.
About the Role
The successful candidate will have a proven track record of managing a paid marketing budget of ₹10 crore or more for app-first digital brands. They will possess a comprehensive understanding of Google and Meta advertising strategies and be able to partner with cross-functional teams to drive growth and understand new campaigns to launch and plan.
Key Responsibilities
- Develop and implement internal cohorts, systems and processes to scale in-house marketing operations without relying on agencies.
- Create value propositions and strategic messaging frameworks for digital campaigns along with brand and other marketing team members.
- Design and test multi-channel lifecycle and paid social media communication programs, including experiments to assess new channels and content.
- Oversee the creation and direction of creative assets such as videos, digital content, and landing pages, and develop and execute go-to-market plans for new product launches.
- Collaborate with head of marketing and cross-function leaders to establish and maintain a consistent optimized CAC driven campaigns.
- Manage and achieve KPIs for paid marketing efforts within the India portfolio.
Requirements
- 4-6 years of experience in performance and digital marketing, particularly with marketing agencies or app-first B2C brands.
- Possess a deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL.
- Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems.
- Team-oriented with a natural ability to listen, articulate ideas, and ask pertinent questions in a startup environment.
What We Offer
- A competitive salary of ₹80 lakh per annum.
- A collaborative and flat company culture.
- Remote first, with the option to work in-person occasionally.
- Fully-paid Group Medical Insurance and Personal Accidental Insurance.
- Unlimited paid time off including personal leave, bereavement leave, sick leave.
- Fully paid parental leave - 6 months maternity leave and 3 months paternity leave.
- Monthly WFH stipend alongside a one-time home office set-up budget.
- $500 Annual professional development budget.
- Discretionary trips to our offices across the globe, with global travel medical insurance.
- Team meals and social events- Virtual and In-person.
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