Elevated Digital Growth Manager

21 hours ago

Aurangabad, Maharashtra, India Branch International Full time

Branch International Overview

A forward-thinking financial services company, Branch International delivers innovative solutions to the mobile generation. With a presence in multiple locations worldwide, we strive to provide fair financial access to everyone, everywhere.

We're on a mission to drive meaningful growth in rapidly evolving markets, leveraging the power of data science to reduce costs and increase accessibility. Recently, Branch announced its Series C funding, securing over $100M from leading Silicon Valley firms.

Job Summary

We're seeking an accomplished digital marketer with a performance-driven mindset to lead our India portfolio's user growth and customer retention initiatives. In this role, you'll oversee the day-to-day strategy and operations of our performance marketing channels, focusing on mobile acquisition across various platforms.

You'll collaborate with cross-functional teams to develop creative and efficient customer acquisition strategies, owning testing roadmaps for creative and conversion optimization, as well as new channel launches.

Key Responsibilities

  • Design and implement scalable internal marketing operations, contributing to growth projections and budgeting.
  • Possess a comprehensive understanding of Google and Meta advertising strategies.
  • Partner with cross-functional teams to drive growth and launch new campaigns.
  • Create value propositions and strategic messaging frameworks for digital campaigns.
  • Develop and execute multi-channel lifecycle and paid social media communication programs.
  • Oversee the creation and direction of creative assets, such as videos, digital content, and landing pages.
  • Manage and achieve KPIs for paid marketing efforts within the India portfolio.

Requirements and Qualifications

  • 4-6 years of experience in performance and digital marketing, preferably with marketing agencies or app-first B2C brands.
  • Prior experience in lending apps in India, managing self-executed paid marketing strategies without agency support is preferred.
  • Proven experience managing a paid marketing budget of ₹10 crore or more for app-first digital brands.
  • Demonstrated success in developing and executing self-managed campaigns and A/B tests, with strong analytical skills.
  • Extensive experience with at least one digital acquisition channel, including app campaigns on Google and Facebook.
  • Deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL.
  • Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems.

Benefits

  • Mission-driven, fast-paced environment
  • Competitive salary and equity package
  • Collaborative and flat company culture
  • Remote first work arrangement with occasional in-person meetings
  • Fully-paid Group Medical Insurance and Personal Accidental Insurance
  • Unlimited paid time off, including personal leave, bereavement leave, sick leave
  • Fully-paid parental leave - 6 months maternity leave and 3 months paternity leave
  • $500 Annual professional development budget
  • Global travel medical insurance and discretionary trips to our offices
  • Team meals and social events

Salary: ₹40-50 lakhs per annum (plus benefits)

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