Performance Marketing Strategist
2 weeks ago
We are looking for an experienced Senior Performance Marketer to join our marketing team at Building Pixels Academy in Hyderabad. As a key member of our team, you will play a crucial role in driving user acquisition, engagement, and retention through data-driven marketing strategies.
About the Role
The ideal candidate should have 3+ years of experience in performance marketing, preferably in a marketing or advertising agency. You should be proficient in Meta Ads and Google Ads campaign management, with a strong analytical mindset and expertise in Google Analytics and Excel. Additionally, you should have experience with A/B testing and optimization, excellent communication skills, and a background in advertising.
Key Responsibilities
- Manage performance marketing campaigns across platforms like Meta Ads and Google Ads.
- Conduct market research to identify trends and opportunities.
- Use analytics tools (e.g., Google Tag Manager, Google Analytics) to monitor and optimize campaign performance.
- Run A/B tests to improve strategies and creatives.
- Manage and allocate paid marketing budgets for maximum ROI.
- Collaborate with content and design teams on creative assets.
- Report campaign insights and provide actionable recommendations.
- Stay updated on the latest marketing trends and technologies.
Qualifications and Requirements
- 3+ years of experience in performance marketing, preferably in a marketing or advertising agency.
- Proven expertise in Meta Ads and Google Ads campaign management.
- Strong analytical skills and proficiency in Google Analytics and Excel.
- Experience with A/B testing and optimization.
- Excellent communication skills.
- Experience with marketing automation tools and CRM is a plus.
- Must have a background in advertising.
Salary Information
The estimated salary for this role is ₹1,200,000 per annum, depending on qualifications and experience.
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