Performance Marketing Strategist

2 weeks ago


Aurangabad, Maharashtra, India Building Pixels Academy Full time
Job Overview

We are looking for an experienced Senior Performance Marketer to join our marketing team at Building Pixels Academy in Hyderabad. As a key member of our team, you will play a crucial role in driving user acquisition, engagement, and retention through data-driven marketing strategies.

About the Role
The ideal candidate should have 3+ years of experience in performance marketing, preferably in a marketing or advertising agency. You should be proficient in Meta Ads and Google Ads campaign management, with a strong analytical mindset and expertise in Google Analytics and Excel. Additionally, you should have experience with A/B testing and optimization, excellent communication skills, and a background in advertising.

Key Responsibilities
  • Manage performance marketing campaigns across platforms like Meta Ads and Google Ads.
  • Conduct market research to identify trends and opportunities.
  • Use analytics tools (e.g., Google Tag Manager, Google Analytics) to monitor and optimize campaign performance.
  • Run A/B tests to improve strategies and creatives.
  • Manage and allocate paid marketing budgets for maximum ROI.
  • Collaborate with content and design teams on creative assets.
  • Report campaign insights and provide actionable recommendations.
  • Stay updated on the latest marketing trends and technologies.

Qualifications and Requirements
  1. 3+ years of experience in performance marketing, preferably in a marketing or advertising agency.
  2. Proven expertise in Meta Ads and Google Ads campaign management.
  3. Strong analytical skills and proficiency in Google Analytics and Excel.
  4. Experience with A/B testing and optimization.
  5. Excellent communication skills.
  6. Experience with marketing automation tools and CRM is a plus.
  7. Must have a background in advertising.

Salary Information
The estimated salary for this role is ₹1,200,000 per annum, depending on qualifications and experience.

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