Senior Brand Marketing Director

1 week ago


Aurangabad, Maharashtra, India Talentiser Full time

Talentiser is seeking an experienced Senior Brand Marketing Director to lead our brand development and marketing efforts. The ideal candidate will have 5+ years of experience in D2C brand management and a strong understanding of ATL and BTL marketing techniques.

Key Responsibilities:

  • Brand Development
    • Develop and execute innovative brand campaigns that align with business objectives.
    • Create and manage programs to enhance customer engagement and brand loyalty.
  • Brand Strategy
    • Plan and oversee Above-The-Line (ATL) marketing initiatives, including TV, radio, print, and outdoor advertising, to increase reach and visibility.
    • Design and execute Below-The-Line (BTL) campaigns, such as influencer marketing, in-store promotions, and experiential marketing, to drive customer engagement.
  • Brand Identity
    • Ensure consistency in brand messaging, tone, and visual identity across all touchpoints.
    • Work with creative teams to develop compelling brand assets, including logos, packaging, and marketing collateral.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 5+ years of experience in brand management or marketing roles.
  • Strong knowledge of ATL and BTL marketing techniques and tools.

What We Offer:

  • Competitive salary: ₹25,00,000 - ₹40,00,000 per annum.
  • Comprehensive benefits package, including health, wellness, and retirement plans.
  • Opportunities for professional growth and career development.
  • A dynamic and inclusive workplace culture that values creativity and innovation.


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