Senior Brand Marketing Director
1 week ago
Talentiser is seeking an experienced Senior Brand Marketing Director to lead our brand development and marketing efforts. The ideal candidate will have 5+ years of experience in D2C brand management and a strong understanding of ATL and BTL marketing techniques.
Key Responsibilities:
- Brand Development
- Develop and execute innovative brand campaigns that align with business objectives.
- Create and manage programs to enhance customer engagement and brand loyalty.
- Brand Strategy
- Plan and oversee Above-The-Line (ATL) marketing initiatives, including TV, radio, print, and outdoor advertising, to increase reach and visibility.
- Design and execute Below-The-Line (BTL) campaigns, such as influencer marketing, in-store promotions, and experiential marketing, to drive customer engagement.
- Brand Identity
- Ensure consistency in brand messaging, tone, and visual identity across all touchpoints.
- Work with creative teams to develop compelling brand assets, including logos, packaging, and marketing collateral.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years of experience in brand management or marketing roles.
- Strong knowledge of ATL and BTL marketing techniques and tools.
What We Offer:
- Competitive salary: ₹25,00,000 - ₹40,00,000 per annum.
- Comprehensive benefits package, including health, wellness, and retirement plans.
- Opportunities for professional growth and career development.
- A dynamic and inclusive workplace culture that values creativity and innovation.
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