Territory Sales Manager

2 weeks ago


Bengaluru, Karnataka, India Red Bull Full time
Territory Sales Manager Job Description

About the Role

The Territory Sales Manager will be responsible for leading Red Bull's General Trade Sales efforts in Bangalore. This role requires a strong understanding of the sales fundamentals, including distribution, pricing, placements, POSM, promotions, and inventory management.

Key Responsibilities

  • Develop and implement sales strategies to achieve financial and trade sales targets for all distributors, towns, and specified geography.
  • Build and maintain strong relationships with distributors, ensuring the long-term success of Red Bull strategies.
  • Measure and adapt sales fundamentals to maximize growth potential.
  • Responsible for distributor claims, inventory management, and warehouse hygiene.
  • Recruit, train, and develop frontline field force (3rd Party, Distributors) in the area.
  • Develop and execute incentivisation programs for key deliverables.
  • Plan and execute key marketing-aligned activations for the specified geography.
  • Align with Field Marketing team on sales drives, event sales, and activations across channels.
  • Ensure all relevant outlets within a specific geography are serviced and merchandised by distributors each month as per agreed sales plans.
  • Develop and implement coverage optimisation plans as per company guidelines.
  • Ensure right pricing across store formats and channels.
  • Execute planned programs, promotions, and merchandise across customers across channels in the specified geography.
  • Drive incentive programs and continuously develop and review guidelines to track and measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city, and area in total.
  • Manage distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with distributors, warehouses, and regional logistics teams as per company standards.
  • Maintain hygiene at the distributor warehouse as per regulatory and company norms.
  • Timely submission of distributor claims along with proper company-approved supporting documentation.
  • Resolve distributor queries by coordinating with regional finance.
  • Drive alternate channel objectives for the geography by getting distributors and frontline teams aligned to channel requirements.
  • Maintain relationships with key accounts across channels, including Perfect Store, Bull Bars, Contracted accounts, and Wholesale, to drive business objectives.

Requirements

  • Graduation or higher education
  • FMCG sales experience of 3.5-5 years, with experience of handling distributors and frontline field force
  • Experience in General Trade Sales is a must
  • Additional channels knowledge and experience will be an added benefit
  • Up to 30 years old
  • Basic leadership quality
  • Good communication, planning, and presentation skills
  • Analytical ability and logical thinking
  • PASSION FOR THE BRAND

About Red Bull

Red Bull is a leading energy drink company that has been giving wings to people and ideas since 1987. We are a dynamic and entrepreneurial organization that values meaning, freedom, and mastery in our approach to work and the environment we create.

Contact Information

Please note that we do not accept unsolicited applications or resumes. We will only consider applications submitted through our official channels.



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