Chief Marketing Officer for Global Expansion

13 hours ago

Kottayam, Kerala, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Description

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We are seeking a seasoned Director of Marketing and Demand Generation to lead our global marketing efforts. This role requires an expert in driving brand awareness, lead generation, and customer engagement through comprehensive marketing strategies.

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Key Responsibilities:

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  • Marketing Strategy & Brand Leadership:\
  • Develop and execute a global marketing strategy to drive brand awareness, lead generation, and customer engagement.\
  • Position our platform as the premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.\
  • Lead brand messaging and storytelling to differentiate our platform in the competitive landscape.\
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.\
  • Demand Generation & Growth Marketing:\
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.\
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.\
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.\
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.\
  • Content & Thought Leadership:\
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our platform as a trusted authority in workforce solutions.\
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.\
  • Develop and execute conference, event, and sponsorship strategies to position our platform at the forefront of HR Tech and contingent workforce events.\
  • Customer & Partner Marketing:\
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.\
  • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.\
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.\
  • Analytics & Performance Optimization:\
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.\
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.\
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.\

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