Content Strategist for Ed-tech Innovation

2 weeks ago


Gurgaon, Haryana, India GradRight Inc. Full time

About GradRight Inc.

We are an ed-fintech startup dedicated to revolutionizing global higher education. Our mission is to empower students in finding the perfect fit universities and funding plans at an affordable cost.

Job Description

We are seeking a skilled Digital Content Strategist to join our team. As a key member, you will be responsible for developing and executing content strategies across various verticals, analyzing performance, and making continuous improvements.

Responsibilities:

  • Understand student-users and institutional partners by building market segment knowledge, user personas, university types, and USPs of different education loan providers.
  • Develop customized content strategies for different user-types and university partners, collaborating with business heads, account managers, and content teams.
  • Analyze content performance, track schedules, and project progress, utilizing marketing automation tools like Marketo or Eloqua.

Qualifications & Experience:

  • Bachelor's degree in English/Journalism or Master's in Journalism/Mass Communication/Digital Marketing or related fields preferred.
  • 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, preferably in higher education/social sector/startups.

Skills & Qualities:

  • Storytelling skills with a deep understanding of resonating with target audiences.
  • Keen understanding of content management systems, keyword research tools, social media platforms, SEO, and SEM.
  • Familiarity with video editing tools, marketing automation tools, and analytics software.

Salary Range: $90,000 - $110,000 per annum, depending on location and experience. We offer a comprehensive benefits package, including health insurance, retirement plan, and opportunities for professional growth.


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