Content Strategist
1 week ago
GradRight Inc. is a pioneering Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector using technology, data science, and collaboration.
We are building a SaaS ecosystem that brings together students, universities, and financial institutions in an integrated manner. This enables students to find and fund high-return college education, universities to engage and select the best-fit students, and banks to lend efficiently.
Role OverviewThe Digital Content Strategist will play a crucial role in developing and executing content strategies across various verticals. They will work closely with business heads, account managers, and multiple teams to understand business goals and create customized strategies for different user types and university partners.
Key Responsibilities- Market Analysis and Research
- Understand student-users, institutional partners, and their needs.
- Build a clear understanding of different market segments, student-user personas, university types, and the USPs of education loan providers.
- Content Development and Execution
- Collaborate with business heads and account managers to understand business goals.
- Create customized strategies for different user types and university partners.
- Develop a clear execution plan and calendar for content production aligned with business objectives.
- Performance Analysis and Optimization
- Conduct continuous analysis of content outcomes and make changes to optimize campaigns.
- Ensure brand consistency and evolve brand guidelines as required.
- Bachelor's degree in English/Journalism or Master's in Journalism/Mass Communication/Digital Marketing or related fields preferred.
- 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, preferably in higher education/social sector/startups.
- Storytelling skills with a deep understanding of creating engaging content.
- Familiarity with marketing automation tools to streamline processes.
- Excellent written and verbal communication skills.
- Able to work collaboratively with multiple teams.
- Proficient in tracking schedules, performance, and project progress.
- Familiarity with analytics tools such as Google Analytics, SEMrush, Moz, and Advanced Excel skills to measure content performance.
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