Content Marketing Strategist for Insuretech Innovations

10 hours ago


Gurgaon, Haryana, India Binary Semantics Ltd. Full time
Unlock Your Potential as a Content Marketing Strategist

We are seeking a talented Content Marketing Strategist to join our team at Binary Semantics Ltd. in this exciting opportunity.

About the Role:

  • Create engaging marketing communications by researching industry-related topics, coordinating with teams, and leveraging relevant industry knowledge.
  • Write high-quality content for various formats, including blog articles, eBooks, white papers, success stories, press releases, speaking proposals, and more.
  • Develop clear marketing copy to promote our products and services, ensuring consistency in style, fonts, images, and tone.
  • Collaborate with marketing and design teams to illustrate articles and ensure seamless execution.
  • Work with Product Marketing and Sales to identify customers' needs and gaps in our content, recommending new topics and ensuring all-around consistency.
  • Update website content and copy as needed, including building landing pages and conducting media outreach when appropriate for public relations articles.

Requirements:

  • A minimum of 5+ years of B2B writing experience, preferably in technical writing or the insuretech industry.
  • Degree (BTech/MCA) in marketing, business, or communication is required.
  • Strong written and verbal communication skills, with the ability to write and edit content with attention to detail and timelines.
  • A demonstrated aptitude for acquiring and comprehending complex material and topics.
  • A teamwork attitude, willing to take on extra tasks and see them through.

What We Offer:

  • An estimated salary of $80,000 - $110,000 per year, commensurate with experience.
  • The opportunity to work with a global company offering Value-driven Products, Solutions, Services, and Experiences.
  • A dynamic work environment that encourages growth, learning, and innovation.

About Us:

Beyond being a leading provider of XaaS based Products and productized services, we firmly believe in the transformative power of technology and its potential to drive change. Our ecosystem brings optimization of resources, costs, and processes across various industry areas. If you're passionate about creating engaging content and driving business results, we'd love to hear from you



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