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Sales Development Manager Lead
2 months ago
About VAP Group
We are a pioneering force in the Web3 and AI revolution, offering expert consulting services to global clients in these cutting-edge spaces.
With our one-stop-shop approach, we empower businesses to thrive in the digital landscape by harnessing blockchain technology and artificial intelligence.
Our team combines industry expertise with a robust global presence, enabling us to deliver solutions that not only meet current demands but also anticipate future opportunities.
At VAP Group, we shape the future – we don't wait for it.
About the Role:
We seek an experienced and driven Sales Development Manager to lead our Sales Development Representative (SDR) team. The ideal candidate will possess a strong background in sales development/lead generation, with a proven track record of managing and mentoring high-performing SDR teams.
This role requires excellent leadership, communication, and analytical skills, as well as proficiency in CRM tools like Hubspot.
**Key Responsibilities:**
- Team Leadership: Lead, mentor, and manage a team of Sales Development Representatives (SDRs), providing guidance, training, and support to help them achieve their goals.
- Foster a positive and high-performance team culture, ensuring team members are motivated and aligned with company objectives.
- Conduct regular one-on-one meetings and performance reviews, offering constructive feedback and professional development opportunities.
- Lead Generation Strategy: Develop and implement effective lead generation strategies that align with the company's Ideal Customer Profile (ICP).
- Work closely with the marketing and sales teams to design targeted outreach campaigns, ensuring a steady flow of qualified leads.
- Monitor and analyze lead generation metrics, continuously refining strategies to improve efficiency and effectiveness.
- Outbound Outreach Management: Oversee the outbound outreach process, including cold calling, email campaigns, and social media engagement.
- Ensure that outreach efforts are personalized, relevant, and address the specific needs and pain points of potential customers.
- Establish best practices and standard operating procedures for the team's outreach activities.
- Lead Qualification: Implement and enforce a robust lead qualification process, ensuring that leads are thoroughly vetted using the BANT (Budget, Authority, Need, Timeline) criteria.
- Collaborate with the sales team to define what constitutes a qualified lead, adjusting criteria as needed based on feedback and market conditions.
- Ensure a smooth handoff of qualified leads to the Business Development (BD) or Sales teams.
- Appointment Setting: Ensure that the SDR team effectively schedules meetings or discovery calls with qualified prospects for the sales team.
- Monitor the quality and quantity of appointments set, ensuring alignment with sales goals and targets.
- Pipeline and CRM Management: Oversee the management of the sales pipeline, ensuring accurate and up-to-date records of all prospect interactions in the CRM (Hubspot).
- Regularly review the sales funnel, providing insights and reports to senior management on lead conversion rates and pipeline health.
- Optimize the use of the CRM tool, ensuring that the team is leveraging its full capabilities.
- Collaboration with Sales and Marketing: Work closely with the BD/Sales team to refine lead generation and outreach strategies based on feedback and market trends.
- Partner with the marketing team to align messaging, content, and campaigns with the needs of the sales team.
- Facilitate cross-departmental communication to ensure a unified approach to prospect engagement.
- Prepare client-centric content for the SDRs.
- Communication and Reporting: Serve as the main point of contact between the SDR team and senior management, providing regular updates on team performance and challenges.
- Prepare and present reports on lead generation, pipeline status, and SDR team performance.
- Ensure that the team's communication with prospects is clear, professional, and aligned with the company's value proposition.
- Training and Development: Develop and implement training programs to enhance the skills and capabilities of the SDR team.
- Stay updated on industry trends and best practices, sharing knowledge and insights with the team.
- Encourage continuous learning and improvement, fostering a culture of excellence.
Requirements:
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in sales development or business development, with at least 2 years in a managerial or team lead role.
- Proven track record of successfully managing and growing a high-performing sales development team.
- Strong understanding of lead generation strategies, outbound outreach, and lead qualification frameworks (e.g., BANT).
- Proficiency in CRM tools, particularly Hubspot, and a strong ability to analyze and report on sales data.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work in a fast-paced environment, managing multiple priorities and deadlines.
Salary: $120,000 - $150,000 per annum, depending on experience.
