Maximizing Revenue through Innovative Strategies

5 days ago

Rajahmundry, Andhra Pradesh, India beBeeRevenue Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Yield Manager

About this role:

We are seeking a skilled Yield Manager to join our team. As a key member of our organization, you will be responsible for maximizing revenue from our online advertising platforms.

Your primary duties will include Publisher Management, Communication, Technical Q/A, Publisher Ad Lay-out, Publisher On/Boarding, Yield Analysis, Optimization, Ad Operations, and Reporting.

You will work closely with our development team to ensure seamless integration of ad requests and inventory settings. Your attention to detail and analytical skills will be essential in monitoring yield based on demand source by inventory/product.

To succeed in this role, you must have excellent communication and interpersonal skills, as well as the ability to work independently and manage multiple tasks concurrently. Strong business acumen, including problem-solving skills, critical thinking, and self-initiative, is also required.

Key Responsibilities:

  • Publisher Management: Profit/Loss Management
  • Communication: Key Communicator and Liaison with Publishers and Internal Departments related to publisher needs and monetization
  • Technical Q/A: Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases
  • Publisher Ad Lay-out: Provide Publisher Ad Lay-out Recommendations based upon products and ad requests to maximize yield and publisher KPI's.
  • Publisher On/Boarding: Work with SSP's to get sites white listed to get Programmatic Monetization and work with Pub Ops to enhance yield.
  • Yield Analysis: Monitor Yield based upon Demand Source by Inventory/Product
  • Optimization: Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities.
  • Ad Operations – Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring
  • Reporting: Publisher Weekly KPI's, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation
  • PMP Management: work with buyers in creating deals & optimize deals for best performance.
  • Data Analysis/Publisher Decks: Analyze Publisher and SSP Data to report to Pub Dev and Programmatic Supervisor

Requirements:

  • Undergraduate Degree - Finance, Mathematics, Computer Technology, Business Intelligence. MBA and or Masters a Plus...
  • 2-3yrs of experience related to Online Advertising/Web Analytics in one, or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.
  • Experience with and an in-depth knowledge of DFP ad server.
  • Experience with SSP UI/Applications. Example (Index, OpenX, Appnexus)
  • Experience with Header Bidding Ad Tech.
  • Experience managing a team
  • Experience managing relationships
  • Experience a Plus - BI Tools for data manipulation – SQL, Visual Tool –Example Domo, Periscope, Looker, Tableau
  • Solid track record of exhibiting extreme attention to detail and organization skills.

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