D2C Growth Specialist

1 week ago


Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 80,00,000

Paid media professional required to drive growth through scalable direct-to-consumer campaigns.

Key Responsibilities:
  • Develop and execute paid acquisition strategies across Google and Meta platforms, focusing on scale, efficiency, and profitability.
  • Create end-to-end marketing plans — from cold awareness to high-intent retargeting and retention.
  • Test and optimize creatives, audience segments, messaging, copy, and landing pages for maximum ROI.
  • Collaborate with cross-functional teams, including design, CRO, email, and analytics, to drive conversions and revenue growth.
  • Analyze performance metrics, such as CAC, LTV, ROAS, and MER, to inform strategic decisions.
  • Manage a small media buying team or work independently, depending on the organization's needs.
  • Work closely with senior stakeholders to advise on budget allocation and channel mix.
Requirements:
  • Proven experience in scaling D2C campaigns and converting clicks into customers profitably.
  • Familiarity with key performance indicators (KPIs) such as ROAS, AOV, CAC, LTV, and MER.
  • Expertise in running campaigns within Meta Ads Manager and Google Ads.
  • Able to test, track, and optimize marketing efforts for maximum impact.
  • Bonus: Experience with e-commerce platforms like Shopify, marketing automation tools like Klaviyo, and analytics solutions like GA4, Triple Whale, or Northbeam.


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