Product Growth Specialist

2 days ago

Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

About Us:

We are a direct-to-consumer brand dedicated to transforming women's wellness in India. Our mission is to develop holistic and personalized solutions for solving real problems that women face.

Starting with our innovative, chemical-free and fully customizable sanitary pads, we aim to build a wellness platform with great products, an impactful community and a personalized customer experience.

We have a growing community of over 10 lakh women, making us India's largest and most engaged digital-first FemTech brand. Our story began with a pad that was truly thought around a woman's needs.

We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

About the Role

We are seeking a Product Marketing Executive to lead marketing initiatives for our D2C channel i.e. website. The goal is to drive engagement, repeat purchases, and position the website as the preferred shopping destination vs. other channels.

Key Responsibilities:

  • Maket the website value proposition and features to increase awareness, adoption, and repeat purchases.
  • Develop feature positioning and messaging that clearly communicates their value in enhancing convenience, engagement, and loyalty.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
  • Collaborate with cross-functional teams to align research findings with feature positioning and improve user experience.
  • Determine the level of marketing amplification required, including the intensity and breadth of campaign efforts.
  • Finalize creative briefs including messaging, target audiences, and channel strategy.
  • Create personas that highlight key user segments and their pain points.
  • Develop differentiated messaging strategies, leveraging competitive analysis to enhance the feature's value proposition.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention post-launch.

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