Senior Demand Generation Manager

6 days ago

Kottayam, Kerala, India beBeeDemandGeneration Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About the Role

As a key member of our team, you will be responsible for developing and executing strategic demand generation plans to drive business growth.

We are seeking a seasoned B2B marketing professional with a strong background in demand generation and account-based marketing (ABM).

The ideal candidate will have a proven track record of building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

You will work closely with cross-functional teams to align GTM motions and pipeline goals, ensuring a cohesive and effective go-to-market strategy.

Responsibilities:
  • Design and execute full-funnel demand generation strategies across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events
  • Develop and launch personalized campaigns across digital, email, direct mail, and field channels using firmographic, technographic, and intent data for targeting and messaging
  • Collaborate with Sales, Solution Engineering, and Practice teams to design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts
  • Evaluate and optimize campaign performance using A/B testing, attribution models, lead velocity, and other performance metrics
Requirements:
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset

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