Senior Demand Generation Strategist

16 hours ago

Kottayam, Kerala, India beBeeDemandGeneration Full time US$ 80,000 - US$ 1,40,000
Transforming Compliance and Quality

A senior role in our organization requires a strategic leader to develop and execute a demand generation strategy. This player-coach position demands expertise in both leadership and tactical execution.

Key Responsibilities:

  • Design and implement a scalable demand generation engine incorporating inbound and outbound tactics, product-led growth, and ABM motions.
  • Oversee the end-to-end demand generation pipeline including strategy, planning, execution, performance analysis, and optimization.
  • Track and optimize key performance indicators such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
  • Drive pipeline growth through digital channels (SEO, SEM, email, display, paid/organic social) and offline strategies.
  • Develop and manage targeted campaigns for new acquisition and expansion.

Requirements:

  • Experience marketing enterprise SaaS solutions in regulated industries such as quality, safety, and compliance.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline growth and exceeding KPI-based goals.

Why Our Organization

Our organization is a leading provider of modern cloud, AI-powered solutions for Product Lifecycle, Quality, and Safety Management built natively on the Salesforce platform. Our next-generation solutions enable organizations to deliver high-quality products and services safely, efficiently, and sustainably.

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