Demand Generation Leader

1 day ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Director - Demand Generation

Drive growth and expansion with our team of seasoned marketers.

  • Job Description:
  • Develop and execute comprehensive demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Lead cross-functional teams to design and implement multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events.
  • Evaluate and optimize program performance through A/B testing, attribution models, lead velocity, and other metrics to ensure real-time optimization.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Key Responsibilities:

  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Develop personalized campaigns across digital, email, direct mail, and field channels using firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns, track and report on ABM performance, pipeline influence, and ROI.
  • Drive account expansion and retention strategies in collaboration with Customer Success.

Requirements:

  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.

What We Offer:

Join our team of innovators who share a passion for driving growth and expansion. If you're passionate about demand generation, ABM, and revenue marketing, we encourage you to apply for this exciting opportunity.

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