Strategic Marketing Professional

3 hours ago

Kottayam, Kerala, India beBeeMarketing Full time US$ 1,50,000 - US$ 2,00,000
Job Title:

Global Marketing Leader

Job Description:

The Director of Marketing and Demand Generation is a key strategic position responsible for driving brand awareness, lead generation, and customer engagement in the competitive HR Tech SaaS market.

This global marketing leader will develop and execute a comprehensive marketing strategy to drive brand positioning, growth strategy, and customer acquisition.

The ideal candidate has 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.

Key Responsibilities:
  • Develop and execute a marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position our platform as the premier VMS solution by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
Demand Generation & Growth Marketing:
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
Content & Thought Leadership:
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our platform as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position our platform at the forefront of HR Tech and contingent workforce events.
Customer & Partner Marketing:
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
Analytics & Performance Optimization:
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

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