Partnership Development Manager

7 days ago

Noida, Uttar Pradesh, India beBeePartner Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Unlock Global Partnerships and Amplify Your Brand

We're searching for a strategic and creative individual to elevate our Integration, Solution, and Affiliate partnerships.

This high-impact role requires:

  • Develop and execute global partner campaigns, from lead generation to nurturing, using data-driven insights.
  • Build and run co-marketing initiatives, including webinars, product launches, events, co-branded content, and more, to boost awareness and demand.
  • Empower partners with engaging content, communications, and enablement to drive engagement across the full partner-marketing funnel.
  • Collaborate with Sales, Product, and Marketing teams to deliver seamless campaigns and achieve business objectives.

Key Responsibilities:

  • Partner Lead Lifecycle: Own the partner funnel end-to-end, driving TOFU lead generation and nurturing MOFU/BOFU leads into customers.
  • Co-Marketing Campaigns: Plan and execute joint initiatives (webinars, product launches, co-branded content, events, social media) to increase awareness and demand.
  • Content & Assets: Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.
  • Partner Enablement: Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.
  • Cross-Functional Collaboration: Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.
  • Analytics & Reporting: Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.
  • QBRs: Conduct partner marketing business reviews.
  • Tools & Platforms: Utilize PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.
  • Onboarding Support: Assist in launching new partners with co-marketing plans, welcome kits, and promotional guidelines.
  • Brand Advocacy: Represent the company in the partner ecosystem, conducting events that demonstrate proven ROI, open to travel frequently within and outside India.

Requirements & Qualifications:

  • Experience & Background: 4–8 years in Tech Partner Marketing with a proven track record in influenced revenue marketing, co-marketing efforts, and partnership campaigns.
  • Partner & Lifecycle Marketing: Skilled in managing partner programs, building pipeline, and driving engagement across the full partner-marketing funnel.
  • Tools & Analytics: Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira) with strong ability to track performance, measure ROI, and optimise campaigns.
  • Global Communication & Content: Experience running international campaigns with excellent communication and content creation skills, plus a strong eye for branding/design.
  • Collaboration & Project Leadership: Effective cross-functional collaborator with strong project management skills; able to align stakeholders, manage complex initiatives, and deliver results.

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