
Senior Retail Activation Specialist
17 hours ago
Trade Marketing Lead
• Deliver multi-channel retail activation and brand experience across General Trade, Modern Trade, and Beauty Specialty.
• Spearhead in-store branding, point of sale material (POSM), outdoor advertising, and retail campaigns to drive visibility, conversion, and sell-out.
• Develop an annual trade marketing calendar by channel: in-store branding, gondolas/fixtures, testers, planograms, promotions, and seasonal launches.
• Oversee POSM lifecycle management: brief → design → prototype → vendor onboarding → production → deployment → audit → reuse/repurpose.
• Create retail visual merchandising (VM) standards (SOPs, planograms, hygiene checklists); conduct field audits and address gaps promptly.
• Collaborate with Sales teams (GT/MT/Key Accounts) on store activation plans, openings, and monthly priorities.
• Manage trade budgets, negotiate vendor rates, and track ROI per activation (sell-out uplift, CPT/CPM, cost per store).
• Run promoter enablement programs: counters, visual toolkits, demo assets, and training inputs.
• Ensure timely, error-free POSM deployments, optimize utilization & cost/store, and maintain VM hygiene and fixture upkeep.
• 4–8 years' experience in Trade/Shopper/VM for beauty/FMCG/consumer durables; multi-channel experience (GT/MT/KA).
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Retail Activation Specialist
6 days ago
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