Retail Activation Specialist

10 hours ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Key Role: The Trade Marketing Manager will be responsible for driving the in-store presence and trade activation engine across various channels, including General Trade, Modern Trade, and Beauty Specialty.

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Job Description:

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  • Plan and execute an annual trade marketing calendar by channel: in-store branding, gondolas/fixtures, testers, planograms, promos, and seasonal launches.">
  • Own POSM lifecycle: brief → design → prototype → vendor onboarding → production → deployment → audit → reuse/repurpose.">
  • Drive OOH & proximity media around key stores/markets; coordinate with media/OOH agencies for sites, permissions, and execution.">
  • Build retail VM standards (SOPs, planograms, hygiene checklists); run field audits and fix gaps fast.">
  • Partner with Sales (GT/MT/Key Accounts) on store activation plans, openings, and monthly priorities; align with Supply for kit readiness.">
  • Manage trade budgets, negotiate vendor rates, and track ROI per activation (sell-out uplift, CPT/CPM, cost per store).">
  • Run promoter enablement: counters, visual toolkits, demo assets, and training inputs.">
  • Track competitive activity and visibility share; recommend counter-moves by market.">
  • Report weekly on execution, spends vs. plan, and impact metrics.">
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Requirements:

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  • 4–8 years in Trade/Shopper/VM for beauty/FMCG/consumer durables; multi-channel experience (GT/MT/KA).">
  • Strong vendor network for POSM/fixtures/printing/OOH; proven cost and timeline control.">
  • Hands-on with planograms, fixture specs, materials (acrylic, MDF, metal, lighting), and mall/store permissions.">
  • Data-driven; advanced Excel/Sheets & PowerPoint; working knowledge of BI (Tableau/Power BI) preferred.">
  • Excellent coordination and negotiation; fluent in English & Hindi; willingness to travel 30–40%.">
  • Bachelor's degree required; MBA/Design/VM certification is a plus.">
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How to Apply: Send CV/portfolio of past retail activations to us with subject 'Trade Marketing Manager – Delhi'.

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