Brand Activation Specialist

17 hours ago

Delhi, Delhi, India beBeeActivation Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Brand Activation Specialist

We are seeking a highly motivated and experienced professional to own our in-store presence and trade activation engine across various channels.

Key Responsibilities:

  • Develop and execute an annual brand activation calendar, incorporating in-store branding, gondolas/fixtures, testers, planograms, promotions, and seasonal launches.
  • Oversee the lifecycle of Point of Sale Materials (POSM), including brief design prototype vendor onboarding production deployment audit reuse/repurpose.
  • Drive Out-of-Home (OOH) & proximity media initiatives around key stores/markets, collaborating with media/OOH agencies for site permissions and execution.
  • Establish retail visual merchandising standards, SOPs, planograms, hygiene checklists, conduct field audits, and address gaps promptly.
  • Partner with Sales teams on store activation plans, openings, and monthly priorities, ensuring alignment with Supply Chain readiness.
  • Manage trade budgets, negotiate vendor rates, and track ROI per activation, sell-out uplift, CPT/CPM cost per store.
  • Implement promoter enablement, counters, visual toolkits, demo assets, and training inputs.
  • Monitor competitive activity and visibility, recommend counter-moves by market.
  • Report weekly on execution spends vs plan and impact metrics.
KPIs
  • % on-time in-full OTIF deployments
  • POSM utilization cost/store
  • Visibility score share-of-shelf
  • Sell-out uplift per activation per ₹ spent
  • Audit compliance VM hygiene fixture upkeep

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