Digital & Brand Lead

6 hours ago

Delhi, Delhi, India Jajabor Brand Consultancy Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview

As the Digital Lead, you will spearhead the creation and growth of JBC's digital vertical. This role is an opportunity to lead the non-linear growth of a digital agency within an established brand consultancy. You will define services, drive digital strategy for clients, and mentor a team of marketers, designers, and strategists.

This role requires a balance of strategic thinking, executional excellence, and leadership to scale a high-impact digital function.

Why Join Us?

  • Lead and grow a digital agency within a well-established brand consultancy, with the opportunity to get a share in the profits you generate.
  • Work with top-tier clients and shape their digital narratives.
  • Collaborate with some of the sharpest minds in branding and strategy.
  • Competitive compensation with a performance-driven growth path.
  • Opportunity to work on some of the big brands.

Key Responsibilities

  • Build & Scale the Digital Vertical - Establish and structure JBC's digital services across social media, performance marketing, content, and growth.
  • Grow the Digital Business - Drive the vertical's growth by identifying new revenue opportunities, developing new services, and ensuring a strong market position.
  • Manage P&L - Oversee the digital vertical's financial health, set revenue targets, optimize costs, and ensure profitability.
  • Lead Generation & Conversion - Develop and execute strategies to generate leads for digital services and convert them into long-term clients.
  • Develop & Lead Digital Strategies - Own digital strategy for clients across brand, social media, email marketing, content, lead generation, WhatsApp marketing, community management, SEO, etc.
  • Guide & Lead Execution Teams - Manage and mentor a team of specialists to ensure high-quality execution aligned with business objectives.
  • Client & Business Growth - Work closely with business development teams to pitch, position, and execute innovative digital solutions for new and existing clients.
  • Innovate & Experiment - Drive non-linear growth strategies and campaigns that set new benchmarks in brand storytelling and digital impact.
  • Performance Analysis & Optimization - Track digital efforts, optimize strategies, and demonstrate tangible impact on client KPIs.

Who Are We Looking For?

  • A digital-first marketer with 5+ years of experience in brand marketing, content strategy, and digital growth.
  • Experience working in an agency or a high-growth startup is a plus.
  • Strong understanding of brand storytelling, digital marketing, and data-driven decision-making.
  • Hands-on expertise in social media, email marketing, WhatsApp marketing, SEO, performance marketing, content marketing, and community engagement.
  • Leadership experience – able to mentor and guide teams across execution.
  • Entrepreneurial mindset – ability to think creatively, experiment, and build something from scratch.

Skills: full service agency,startup marketing,digital agency,social media,brand consultancy,digital strategy,strategy,digital,gtm,digital services

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