Senior Digital Campaign Strategist

1 day ago


Mumbai, Maharashtra, India Axis Bank Full time

At Axis Bank, we are seeking a seasoned Senior Digital Campaign Strategist to spearhead the development and execution of impactful direct-to-consumer (D2C) campaigns.

Key Responsibilities:

  • We are looking for a highly motivated candidate who can ensure timely campaign implementation through various customer-facing channels such as email, SMS, inbound/outbound call centers, mobile app, and branches.
  • The ideal candidate will drive business impact (revenue), campaign lift, and customer engagement through executed D2C campaigns.
  • They should be able to review existing campaign processes and introduce innovative ideas to drive high-impact campaigns.
  • A key performance indicator will be ensuring timely reporting on campaigns executed and their performance status on key parameters like business impact and customer views.

Qualifications:

To succeed in this role, an optimal qualification is a postgraduate degree with 4-5 years of relevant experience.

Role Proficiencies:

For successful execution, the candidate should possess the following skills:

  • Ability to achieve revenue expectations/campaign lift through D2C campaigns.
  • Capacity to strategy and execute 4-5 high-impact campaigns for the bank.
  • Ensuring optimal and timely execution of campaigns.
  • Driving adoption of automated campaign management tools and ensuring timely campaign reporting.

We estimate that the salary for this position will be around ₹25-30 lakhs per annum, depending on the location and other factors. This is a competitive salary range considering the industry standards and the scope of responsibilities involved.



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