Senior Digital Copywriter for Social Media Campaigns

23 hours ago


Mumbai, Maharashtra, India Puretech Digital Full time
Puretech Digital: Copy Strategist Role

Job Overview:

Puretech Digital is a leading digital agency seeking an experienced Copy Strategist to join our creative team. As a key member of the team, you will be responsible for crafting compelling ad campaigns across various social media platforms.

About You:

We are looking for a highly skilled and creative individual with excellent copywriting skills. You should have a strong understanding of social media platforms and be able to adapt your writing style to suit different target markets.

Responsibilities:

  • Develop innovative concepts through thorough research and creative ideation to build social media content calendars/strategies that align with brand objectives.
  • Craft compelling audio, video, display, and search ads for clients in BFSI, Education, Fashion, etc.
  • Collaborate closely with Account Managers and Paid Media Associates to meet client expectations.
  • Provide support to Business Managers on high-priority projects as needed.
  • Contribute ideas in brainstorming meetings for pitches and quarterly campaigns.
  • Stay updated with social media trends, best practices, and emerging platforms.

Requirements:

  • Demonstrated experience in digital copy writing or completion of a relevant short course.
  • Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and others.
  • Excellent communication skills in both English and Hindi, with the ability to articulate ideas clearly and effectively for diverse audiences.
  • Proficiency in writing clear, concise, and grammatically accurate copy.
  • Able to adapt writing style and tone to suit various target markets.
  • Capable of working under pressure and managing workload efficiently.

What We Offer:

Puretech Digital offers a competitive salary range of ₹800,000 - ₹1,200,000 per annum, based on experience and qualifications.



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