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Digital Media Campaign Strategist

1 month ago


Mumbai, Maharashtra, India The Minimalist Full time

The Minimalist is seeking an experienced Digital Media Campaign Strategist to drive the success of our digital media campaigns. This role offers a competitive salary range of $120,000 - $180,000 per year.

About The Minimalist

We're a company that values simplicity and efficiency in all aspects of our business. Our goal is to create innovative digital experiences that resonate with our target audience.

Job Description

As a Digital Media Campaign Strategist, you will be responsible for developing and executing comprehensive digital media plans that align with brand objectives, audience segmentation, and campaign goals. You will plan across multiple digital channels, including social, search, display, video, and mobile, and optimize media plans based on performance data and industry trends.

You will oversee the execution of digital media campaigns from briefing, execution, to post-campaign analysis, collaborating with creative and performance marketing teams to ensure alignment with brand messaging and KPIs. You will also allocate and manage media budgets effectively to maximize ROI across paid digital channels, tracking, analyzing, and reporting on media spend efficiency.

Key Responsibilities
  • Develop and implement comprehensive digital media plans that align with brand objectives, audience segmentation, and campaign goals.
  • Plan across multiple digital channels, including social, search, display, video, and mobile.
  • Oversight of digital media campaigns from briefing, execution, to post-campaign analysis.
Requirements
  • Masters degree in Marketing or a related field.
  • 5+ years of experience in digital media planning and execution.
  • Proven track record of success in managing and optimizing digital media campaigns.
  • Strong understanding of digital media channels, including social, search, display, video, and mobile.
  • Expertise in data analysis and reporting, using tools like Google Analytics, Facebook Insights, etc.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
Benefits

The Minimalist offers a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.

Others

This role requires strong problem-solving and analytical skills, as well as the ability to work independently and collaboratively as part of a team. If you are passionate about digital media and have a proven track record of success, we encourage you to apply.