Digital Campaign Strategist

1 week ago


Mumbai, Maharashtra, India HDFC securities Full time

Job Title: Digital Campaign Strategist

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HDFC Securities, a leading financial services company, is seeking an experienced Digital Campaign Strategist to join our team.

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The ideal candidate will have a strong background in digital marketing and campaign management, with the ability to develop and execute comprehensive digital strategies that drive business results.

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About the Role:

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We are looking for a skilled professional to manage and execute digital campaigns across various online channels, including email, social media, and websites. The successful candidate will have experience with integrated digital campaigns, data analysis, and campaign optimization.

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Responsibilities:

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  • ">
  • Develop and implement digital marketing strategies aligned with business goals;">
  • Collaborate with cross-functional teams to create compelling digital content and marketing collateral;">
  • Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors within the HDFC Group ecosystem;">
  • Track, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization;">
  • Manage relationships with group companies, external agencies, vendors, and partners to ensure the timely and effective execution of digital campaigns;">
  • Leverage digital marketing channels to maximize campaign reach, engagement, and return on investment (ROI).">
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Requirements:

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To be successful in this role, you will need:

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a Master's degree in marketing, business administration, or a related field;

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3+ years of experience in digital campaign management or a similar role;

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proven track record in managing and executing successful digital marketing campaigns;

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demonstrable experience with integrated digital campaigns across various online channels;

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strong understanding of digital marketing principles, campaign development, and audience targeting;

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solid analytical skills with experience in using data to measure performance and optimize campaigns.

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Preferred Skills:

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A relevant certification in digital marketing or campaign management would be an added advantage. Experience managing campaigns within the Indian market and an understanding of its diverse consumer landscape would also be beneficial.

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Salary: ₹ 15,00,000 per annum

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Location: Mumbai (MIDC, Andheri)

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About HDFC Securities:

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HDFC Securities is a leading financial services company that offers a range of products and services to its clients. We are committed to delivering exceptional customer service and building long-term relationships with our customers.

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Benefits:

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We offer a competitive salary package, including benefits such as medical insurance, retirement plans, and paid time off.

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How to Apply:

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If you are a motivated and experienced professional looking for a new challenge, please submit your resume and cover letter to us.

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We look forward to hearing from you


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