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Senior Social Media Marketing Executive

1 month ago

Mumbai, Maharashtra, India How to Manage a Small Law Firm Full time

Job Overview

We are seeking a highly skilled and creative Senior Social Media Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for managing our social media presence, creating and executing strategies, and engaging with our audience to increase brand awareness.

About the Role

The ideal candidate should have a strong background in social media marketing, particularly with Meta Ads and LinkedIn Ads. You will be responsible for designing, strategizing, and managing the complete social media presence for our clients. This includes creating and managing content across various social media platforms, generating engagement with the right audience through organic and paid campaigns, and conceptualizing ideas for social media creatives in collaboration with the design team.

Key Responsibilities

  • Design and manage the complete social media presence for clients.
  • Create and manage content across various social media platforms.
  • Generate engagement with the right audience through organic and paid campaigns.
  • Conceptualize ideas for social media creatives in collaboration with the design team.
  • Execute campaigns, contests, and initiatives on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  • Define and track social media KPIs to measure success.
  • Increase visibility and footprint on various social media channels.
  • Utilize newer social media tools to enhance branding and engagement.
  • Monitor the latest trends in social media tools and applications.
  • Update the management team on relevant social media techniques and campaign effectiveness.
  • Prepare MIS reports to assess the impact of social media on overall marketing efforts.
  • Analyze social media analytics and create monthly reports.
  • Develop promotional plans and community features to increase user activity.
  • Track campaign performance using platform analytics tools.

Requirements

  • Minimum 4 years of social media marketing experience.
  • Proficiency in Meta Ads and LinkedIn Ads.
  • Proven experience as a Social Media Strategist or Manager.
  • Hands-on experience using social media for brand awareness and engagement.
  • Basic understanding of SEO, web traffic metrics, and content management.
  • Excellent copywriting and creative content creation skills.
  • Strong multitasking and analytical skills.
  • Familiarity with social media analytics tools (e.g., Agorapulse, Buffer, Hootsuite, Sprout Social).
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Strong written and verbal communication skills.
  • Must have excellent English skills.
  • Must have stable internet and power.

Salary

The estimated salary for this role is ₹50,000 - ₹75,000 per month.