Social Media Marketing Specialist

1 day ago


Mumbai, Maharashtra, India BITS Design School Mumbai Full time
About the Role

At BITS Design School Mumbai, we are seeking a skilled Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing our social media presence and developing engaging content that resonates with our audience.

Job Responsibilities
  • Develop and execute a comprehensive social media strategy that aligns with our brand goals and objectives.
  • Create high-quality, engaging content for our social media channels, including text, images, and videos.
  • Manage our social media calendar, ensuring timely posting and consistent branding across all platforms.
  • Analyze social media metrics and adjust our strategy accordingly to optimize engagement and reach.
  • Collaborate with our marketing team to develop and implement cross-functional marketing campaigns.
  • Maintain up-to-date knowledge of social media trends, best practices, and platform algorithms.
Requirements
  • A bachelor's degree in marketing, communications, journalism, or a related field.
  • 2-5 years of experience in social media marketing, with a proven track record of success.
  • Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Excellent writing, graphic design, and video production skills.
  • Able to work independently and as part of a team.
What We Offer
  • A competitive salary range of ₹600,000 - ₹900,000 per annum, based on experience.
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.


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