Social Media Marketing Specialist

4 hours ago


Mumbai, Maharashtra, India Leading PR Agency Full time

We are seeking a highly creative and experienced Social Media Marketing Specialist to join our team at a Leading PR Agency in Mumbai. This is an exciting opportunity to work on developing and implementing a comprehensive social media strategy to align with marketing and business objectives.

Job Description

As a Social Media Marketing Specialist, you will play a pivotal role in influencing decisions for the brand by creating engaging and shareable content for various social media platforms. You will also be responsible for collaborating with the design team to develop visually appealing graphics, videos, and other multimedia content.

The ideal candidate will have 6+ years of experience as a Social Media Marketing specialist and a proven track record of leading and managing digital campaigns. You should have in-depth knowledge of social media platforms, best practices, and emerging trends. Strong project management and organizational skills, as well as strong analytical skills and data-driven thinking, are essential.

Responsibilities
  • Create engaging and shareable content for various social media platforms.
  • Collaborate with the design team to develop visually appealing graphics, videos, and other multimedia content.
  • Manage the social media content calendar, ensuring a consistent and timely posting schedule.
  • Foster and grow the online community by actively engaging with followers, responding to comments and messages, and addressing customer inquiries.
  • Monitor social media channels for trends and conversations relevant to the brand, industry, and competitors.
Requirements
  • 6+ years of experience as a Social Media Marketing specialist.
  • Proven working experience in Social Media marketing.
  • Demonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaigns, Influencer management.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • In-depth knowledge of social media platforms, best practices, and emerging trends.
  • Strong project management and organizational skills.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.
Benefits

We offer a competitive salary range of ₹1,500,000 - ₹2,500,000 per annum, depending on experience, along with opportunities for growth and professional development.



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