Social Media Strategist
6 days ago
We are seeking a dynamic and creative Social Media Specialist to join our team as a key member in developing and implementing strategies that increase our online presence, engage our audience, and drive brand awareness. This role requires a blend of creativity, analytical skills, and a deep understanding of current social media trends.
Key Responsibilities:- Develop and execute innovative social media and influencer strategies to increase followers, engagement, and conversion on Instagram and YouTube.
- Create, curate, and manage all published content (images, video, written) to align with our brand's voice and objectives.
- Monitor, listen, and respond to users in a way that cultivates community engagement.
- Analyze key metrics and tweak strategy as needed.
- Collaborate with other departments (marketing, sales, customer service, etc.) to manage reputation, identify key players, and coordinate actions.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
- Facilitate scaling brand and company awareness through various social media channels.
- Work with influencers and other partners to extend reach and promote growth.
- Develop and oversee social media campaigns and day-to-day activities.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Proven experience in social media marketing or as a Digital Media Specialist, particularly with Instagram and YouTube.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO, and SEO is a plus.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Bachelor's degree in Marketing, New Media, or relevant field is preferred.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
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Social Media Strategist
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Digital Marketing Strategist
1 week ago
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