Social Media Strategist

6 days ago


Mumbai, Maharashtra, India Tipple Works Co. Full time
Tipple Works Co.

We are seeking a dynamic and creative Social Media Specialist to join our team as a key member in developing and implementing strategies that increase our online presence, engage our audience, and drive brand awareness. This role requires a blend of creativity, analytical skills, and a deep understanding of current social media trends.

Key Responsibilities:
  • Develop and execute innovative social media and influencer strategies to increase followers, engagement, and conversion on Instagram and YouTube.
  • Create, curate, and manage all published content (images, video, written) to align with our brand's voice and objectives.
  • Monitor, listen, and respond to users in a way that cultivates community engagement.
  • Analyze key metrics and tweak strategy as needed.
  • Collaborate with other departments (marketing, sales, customer service, etc.) to manage reputation, identify key players, and coordinate actions.
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
  • Facilitate scaling brand and company awareness through various social media channels.
  • Work with influencers and other partners to extend reach and promote growth.
  • Develop and oversee social media campaigns and day-to-day activities.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Requirements:
  • Proven experience in social media marketing or as a Digital Media Specialist, particularly with Instagram and YouTube.
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, CRO, and SEO is a plus.
  • Knowledge of online marketing and a good understanding of major marketing channels.
  • Bachelor's degree in Marketing, New Media, or relevant field is preferred.
  • Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
Estimated Salary: $65,000 - $85,000 per annum

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