Social Media Marketing Manager
13 hours ago
HDFC securities, a leading financial services firm, offers innovative and personalized solutions to its clients through specialized brokerage services.
We are looking for an experienced Manager - Social Media to develop and execute engaging social media strategies and collaborate with internal and external partners.
Responsibilities:- Social Media Strategy: Create comprehensive plans to align with our overall marketing goals and objectives.
- External Agency Collaboration: Partner with external agencies to execute social media campaigns and ensure smooth integration.
- Content Development: Oversee the creation of high-quality content tailored to our target audience and platform-specific best practices.
- Audience Engagement: Engage with our audience on social media platforms, responding to comments and messages in a timely and professional manner.
- Platform Optimization: Manage and optimize our social media presence across various platforms, including Instagram, YouTube, and LinkedIn.
- Campaign Evaluation: Monitor key metrics to measure campaign effectiveness and provide insights for continuous improvement.
- Fund Allocation: Manage the social media budget and allocate funds effectively.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of proven experience in social media marketing, preferably in the financial services industry.
- Strong understanding of social media platforms, including Instagram, YouTube, and LinkedIn.
- Excellent content creation and writing skills.
- Proficiency in social media analytics tools.
- Ability to manage multiple projects simultaneously and meet deadlines.
$120,000 per annum, based on location (Mumbai) and experience level.
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