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Senior Campaign Strategist

1 month ago

Mumbai, Maharashtra, India Capgemini Full time

About Capgemini

Capgemini is a global leader in consulting, digital transformation, and professional services. We are seeking a Senior Campaign Strategist to join our team.

Job Overview

The Senior Campaign Strategist will be responsible for developing and implementing campaign management and marketing automation strategies that drive business growth and revenue.

Key Responsibilities:

  • Develop and execute campaign management strategies leveraging CRM, marketing automation platforms, and sales enablement tools.
  • Analyze complex requirements and develop solutions that meet business objectives.
  • Collaborate with cross-functional teams to ensure seamless execution of campaigns.
  • Measure and report campaign performance metrics to inform future strategy.

Requirements and Qualifications:

  • 5+ years of experience in developing and implementing campaign management and marketing automation strategies.
  • Advance knowledge of campaigns management leveraging CRM, marketing automation platforms to support sales & marketing.
  • Strong understanding of multi-channel campaign management and current Martech tools.
  • Excellent problem-solving skills to analyze complex requirements.
  • Excellent client communications and stakeholder management skills.
  • Certifications in marketing automation and CRM systems preferred.

What You'll Get:

  • A competitive salary of $100,000 - $120,000 per year.
  • A comprehensive benefits package including health insurance, 401(k) matching, and paid time off.
  • Opportunities for career growth and professional development.