Content Writer and Campaign Strategist
5 days ago
Dentsu India is a leading advertising agency network in the country, part of the global dentsu International. With a team of dedicated professionals, we help brands achieve meaningful progress through innovative marketing solutions.
Job SummaryWe are seeking a talented Content Writer and Campaign Strategist to join our team in Mumbai. The ideal candidate will possess excellent writing and communication skills, with a passion for creating engaging content and developing successful marketing campaigns.
Job PurposeThe successful candidate will be responsible for generating high-quality content, including articles, social media posts, and campaign materials. They will work closely with our art directors, designers, and account teams to ensure that all creative outputs align with brand guidelines and campaign objectives.
Key Responsibilities- Assist in the development of creative concepts and campaign ideas
- Write clear, persuasive, and original copy for various platforms, including print, social media, and digital campaign briefs
- Collaborate with art directors, designers, and account teams to ensure the copy aligns with brand guidelines and campaign objectives
- Research industry trends, audience behavior, and competitors to deliver relevant and engaging content
- Participate in brainstorming sessions and contribute fresh ideas
- Edit and proofread copy to ensure high standards of quality and consistency
To succeed in this role, you should have:
- A degree in Marketing or a related field
- Proficiency in major digital and print platforms
- Strong command of the English language with excellent writing and editing skills
- Passion for creativity and storytelling
- Keen interest in advertising and understanding of brand communication
- Basic knowledge of digital marketing and social media trends
- Result-oriented and solution-seeking approach
- Excellent communication and teamwork skills
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our clients. As a Content Writer and Campaign Strategist, you will have the chance to develop your skills and expertise in a fast-paced and creative environment.
Salary and BenefitsThe salary range for this position is ₹8-10 lakhs per annum, depending on experience and qualifications. We offer a comprehensive benefits package, including health insurance, retirement plan, and opportunities for professional development.
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