Senior Business Campaign Strategist
5 days ago
About Us
Dentsu Media is a global leader in the advertising industry, with a presence in over 145 countries. Our company is built on a foundation of creativity, data analytics, and technological innovation, which enables us to deliver exceptional results for our clients.
Job Description
We are seeking an experienced Senior Business Campaign Strategist to join our team. As a key member of our campaign management department, you will be responsible for overseeing digital campaigns across various ad serving systems, including DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360). Your primary responsibilities will include monitoring and managing digital campaigns, establishing KPIs, tracking performance, and ensuring marketing efforts meet expected business outcomes.
Key Responsibilities
- Monitor and manage digital campaigns across multiple ad serving systems.
- Establish Key Performance Indicators (KPIs) and track campaign performance.
- Manage receipt, testing, and technical adjustments of creative assets.
- Identify, optimize, and resolve campaign-related issues.
- Liaise with internal and external stakeholders to execute end-to-end campaigns.
- Pull and analyze reporting from 1st and 3rd party systems.
- Differentiate between 1st and 3rd party delivery for billing purposes.
Requirements
- Mandatory experience in campaign management, preferably in the advertising and online media marketing sector.
- Familiarity with ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).
- Knowledge of 3rd party vendors and pixel management.
- Bachelor's degree in Marketing, Communications, or a related field.
- Excellent written and oral communication skills, with the ability to express thoughts logically and succinctly.
- Strong analytical and problem-solving skills, with experience in an analytical environment.
Estimated Salary Range: $80,000 - $120,000 per year, depending on experience and qualifications.
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