Senior Marketing Campaign Strategist

1 day ago


Mumbai, Maharashtra, India NPCI International Payments Limited (NIPL) Full time

**Job Title:** Senior Marketing Campaign Strategist

NPCI International Payments Limited (NIPL) is a leading payments company that offers innovative payment solutions. We are currently seeking an experienced Senior Marketing Campaign Strategist to join our team.

About the Role:

We are looking for a highly skilled marketing professional to lead and manage international marketing campaigns across various channels, including online, offline, OOH, and BTL. As a Senior Marketing Campaign Strategist, you will be responsible for formulating and implementing marketing strategies that align with NIPL's vision and long-term goals.

Responsibilities:

  • Develop and execute comprehensive marketing plans to increase brand awareness and drive sales in international markets.
  • Design and implement effective marketing campaigns that meet or exceed budget targets.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
  • Analyze campaign performance metrics and provide data-driven insights to inform future marketing strategies.
  • Ensure compliance with marketing governance and standards.

Requirements:

  • 10-12 years of experience in marketing, with a strong focus on international campaigns.
  • MBA from a reputable college.
  • 5+ years of experience with design software, including Illustrator, InDesign, Photoshop, Dreamweaver, and Video Editing tools.
  • Proven experience in campaign management, stakeholder management, and P&L management.
  • Good knowledge of payments domain, payments technology, products, operations, risk, and other related functions.
  • Top-notch verbal and written communication skills.

Estimated Salary Range: $120,000 - $180,000 per annum



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