Senior Marketing Campaign Strategist
1 day ago
**Job Title:** Senior Marketing Campaign Strategist
NPCI International Payments Limited (NIPL) is a leading payments company that offers innovative payment solutions. We are currently seeking an experienced Senior Marketing Campaign Strategist to join our team.
About the Role:
We are looking for a highly skilled marketing professional to lead and manage international marketing campaigns across various channels, including online, offline, OOH, and BTL. As a Senior Marketing Campaign Strategist, you will be responsible for formulating and implementing marketing strategies that align with NIPL's vision and long-term goals.
Responsibilities:
- Develop and execute comprehensive marketing plans to increase brand awareness and drive sales in international markets.
- Design and implement effective marketing campaigns that meet or exceed budget targets.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Analyze campaign performance metrics and provide data-driven insights to inform future marketing strategies.
- Ensure compliance with marketing governance and standards.
Requirements:
- 10-12 years of experience in marketing, with a strong focus on international campaigns.
- MBA from a reputable college.
- 5+ years of experience with design software, including Illustrator, InDesign, Photoshop, Dreamweaver, and Video Editing tools.
- Proven experience in campaign management, stakeholder management, and P&L management.
- Good knowledge of payments domain, payments technology, products, operations, risk, and other related functions.
- Top-notch verbal and written communication skills.
Estimated Salary Range: $120,000 - $180,000 per annum
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