Senior Marketing Strategist for Emerging Markets
4 hours ago
We are seeking a seasoned marketing professional to join our team as a Senior Marketing Strategist for Emerging Markets. This role is ideal for someone with experience in developing and implementing marketing strategies for international business.
About the Role:The successful candidate will be responsible for managing cardio-diabetes brands across emerging markets, working closely with country managers and local teams to ensure timely procurement and delivery of inputs. They will also be involved in formulating marketing strategies, developing promotional activities, and preparing annual therapy plans.
In addition, they will identify new business opportunities, including new products and SKUs in existing markets, and work on new market entry strategies. They will also conceptualize and oversee digital campaigns done by external ad agencies, maintain rapport and customer contact with key opinion leaders (KOLs), and coordinate with various stakeholders to ensure timely completion of activities and campaigns.
Responsibilities:- Formulate marketing strategies, brand plans, and annual therapy plans
- Develop promotional activities for assigned portfolio in existing and newer markets
- Identify new business opportunities, including new products and SKUs in existing markets
- Work on new market entry strategies and conceptualize digital campaigns
- Maintain rapport and customer contact with KOLs and coordinate with various stakeholders
To be successful in this role, you should have:
- A Pharmacy graduate with an MBA in Marketing or International Trade/ Business
- A minimum of 8-10 years of experience in international marketing, with the last 2-4 years in a similar role
- An exposure to East African countries is an advantage
We offer a competitive salary package, commensurate with experience, and a stimulating work environment that encourages growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please apply today.
Salary: ₹20-25 Lakhs per annum, depending on experience
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