Creative Marketing Strategist

1 week ago

Mumbai, Maharashtra, India The LEGO Group Full time
Job Overview

We are seeking a highly skilled and experienced Creative Marketing Strategist to join our team in India & Emerging Asia. As a key member of our marketing organization, you will be responsible for developing and executing highly effective marketing programs that drive significant consumer sales growth across priority markets.

Key Responsibilities
  • Develop and implement marketing plans, including activations, to recruit more kids and shoppers based on key consumer/shopper and media insights.
  • Forge collaborations with various team members, including internal Marketing sub-teams, Sales teams, Operations teams, and regional Marketing teams.
  • Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors.
  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand.
  • Develop a well-rounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required.
  • Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands.
  • Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term strategic planning approach to implement the global strategy in our markets.
Critical Metrics
  • Growth in Consumer Sales.
  • Brand strength and Active share as per internal scorecard.
About the Role

This role is part of our India & Emerging Asia business unit (IEA BU), covering 11 markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). The overall focus is to accelerate business growth via recruiting kids and adults and growing footprint across retail channels.

This position is within the BU marketing organization, which comprises Brand Marketing, Digital Marketing, Trade Marketing – all reporting to the Marketing Director for the BU. There is also a strong regional APAC marketing team to support BU marketing efforts.

What We Offer
  • An estimated salary of $85,000 - $110,000 per year, depending on experience.
  • A comprehensive benefits package, including family care leave, insurances, wellness initiatives, colleague discount, bonus scheme, and hybrid work policy.
  • The opportunity to work with a leading global brand like The LEGO Group and contribute to its success.

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