Global Marketing Strategist
5 days ago
Job Title: Global Marketing Strategist - Emerging Markets
About the Role:
We are seeking a highly skilled Global Marketing Strategist to join our team at USV Private Limited. As a key member of our marketing department, you will play a crucial role in developing and executing marketing strategies for our cardio-diabetes brands across emerging markets.
Key Responsibilities:
Beyond formulating effective marketing strategies, you will be responsible for:
• Participating in the development of marketing strategy and brand plans
• Creating promotional activities for assigned portfolios in existing and new markets
• Preparing annual therapy plans
• Identifying new business opportunities, including introducing new products and SKUs in existing markets and exploring new market entry strategies
• Supporting the implementation of marketing strategies, ensuring timely procurement, delivery of inputs, and dispatch plans
• Training Medical Representatives (MRs) on inputs and providing feedback
• Conceptualizing and overseeing digital campaigns with external agencies
Stakeholder Engagement:
You will maintain strong relationships with Key Opinion Leaders (KOLs), seek insights to strengthen our value proposition, and coordinate with managers to ensure timely completion of activities and campaigns. You will also attend meetings, conferences, and CMEs to build and strengthen relationships with KOLs and coordinate with cross-functional teams like regulatory, manufacturing, business development, and finance.
Self-Development:
As part of our commitment to your growth, you will identify areas for self-development with the help of your reporting manager and work on an agreed action plan, which will be regularly reviewed.
Educational Qualification and Experience:
To be considered for this role, you must have:
• A Pharmacy graduate with an MBA in marketing or international trade/business
• Minimum 8-10 years of experience, out of which last 2-4 years in international marketing
• An exposure to East African countries is an advantage
Estimated Salary: ₹12,00,000 - ₹15,00,000 per annum, depending on qualifications and experience
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